Food Design
Food design is a holistic discipline that applies design thinking to the entire food ecosystem. It goes beyond the product itself to reimagine packaging, dining experiences, services, and systems of consumption. By blending creativity, functionality, technology, and sustainability, it shapes not only new food products but also the environments in which they are crafted, shared, and enjoyed.We provide everything essential for contemporary food branding and exceptional packaging design.
Method
We are a food design and strategy studio working internationally. Operating at the intersection of food, culture, and design, we transform complexity into clarity and direction. Our approach is grounded in design thinking applied to the food system.
What defines our method:
- Systemic Vision: We understand food design as the design of the entire food system: how it is conceived, structured, and expressed across products, identities, and narratives.
- The "Hofmann" Edge: Our methodology is unique because it is backed by professional training in Haute Cuisine at the Hofmann School. This allows us to approach design not just as a visual exercise, but as a discipline applied directly to the product through technical mastery of the craft.
- Cultural Context: We don't design in a vacuum. We use Food Anthropology to understand the rituals and behaviors that give meaning to what we eat.
- Integration: We develop projects that connect strategy, materiality, and expression into one single, coherent structure.
Perspective
We do not work from disciplines. We work from systems.
Food is our medium.
Culture is our context.
Design is our method.
We develop projects that connect strategy, materiality, and expression into one coherent structure.
Practice
- Strategy & Food Design Thinking:
We define the foundations of food and beverage projects. We identify opportunities, structure concepts, and shape strategic directions.
- Concept Systems:
We turn ideas into structured systems. Products, services, experiences, and environments designed as interconnected parts of a whole.
- Identity Systems:
We design identity from food and context. Not visual decoration, but structured systems of positioning, language, and expression.
- Communication Systems:
We design how food projects express themselves. We translate identity and product into coherent narratives across all touchpoints. Communication is not an add-on; it is part of the system design.
- Food Product Design:
Systemic product development. Matter, process, form, and experience designed as one language.
- Experiences & Environments:
We design food-led experiences that shape behaviour, perception, and interaction.
- Creative Direction:
Creative direction for food & wine projects, ensuring coherence between concept, identity, and execution.
- Strategic Advisory:
We support brands, restaurants, producers, and startups in positioning and development decisions.
We design food systems:
Not objects. Not content.
Not isolated branding:
Systems.
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Trusted by brands that can’t afford mistakes.
For over 20 years, we’ve collaborated with leading companies in highly competitive industries, delivering digital experiences where quality, reliability and execution matter.
For over 20 years, we’ve collaborated with leading companies in highly competitive industries, delivering digital experiences where quality, reliability and execution matter.
AC MARCA · ALDI · AQUILEA · CAJA DUERO · COTY · DANONE · DERMOFARM · LACTALIS · ROCA · SKEYNDOR · VEGETALIA · VICKI FOODS
If these brands trusted us with their projects, you can trust us with yours.
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A personal touch to the agency model
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Creative atelier | Design Studio | Gastronomy Studio
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Strategy & Food Design Thinking | Concept | Identity | Communication | Product design | Experiences & environments | Creative direction | Ad
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For Catalonia ALDI regional products, we created the brand and guidelines | "EL AVIÓN" innovation and tradition | Rilanka: Rum in the Canary Islands is a story written with Atlantic light and volcanic fire | Mother's Day cofrettes for Sensilis | Wine & Sparkling design | Granja Comas, Farmers and dairy producers since 1920 | Café Adonis 1940, Gracia's neighborhood cafe with tangible history | ALDI packaging redesign | Food retail packaging | Bio products packaging assortment
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LA MONDA! by Sandrine & Àngel | Cami del Bosquet s/n | 43713 St. Jaume dels Domenys
+34 607 340 543
Our Studio is in the Penedès Vineyards, but we've got spaces in Barcelona ideal for client meetings and workshops, wherever suits you.
We work with clients of all sizes and budgets—from start-ups to celebrity chefs and industry leaders. Our tailored services adapt to your specific needs. We're always up for a chat about your next big idea!
Thank you!
